Barrons Corporate Finance Advises on the Strategic Sale of Grape Passions to Peter Graham Wines
ESSEX, UK – 24 November 2025 — Barrons Corporate Finance is pleased to announce the successful sale of Grape Passions Limited, a premier independent wine merchant, to Peter Graham Wines Limited. Barrons acted as the lead corporate finance advisor, managing the end-to-end process from initial buyer identification and negotiations through to final completion.
Preserving a Legacy of Excellence
Founded in 2005 by wine enthusiasts Mark and Kay Soudah, Witham-based Grape Passions has spent two decades building a stellar reputation. Known for its curated global portfolio and its proprietary English wine brand, Coastal Reach, the company has become a cornerstone wholesale partner for the East Anglian hospitality sector.
The acquisition marks a significant milestone for Norfolk-based Peter Graham Wines. With over 25 years of industry expertise, the move strategically expands their footprint into Essex, uniting two teams with a shared culture of quality and independent spirit.
Expert Advisory and Seamless Execution
The transaction was led by David Fletcher, Managing Director at Barrons Corporate Finance, with strategic support from Chairman Gary Raven and Client Services Director Lisa Russell, alongside the wider team at Barrons Chartered Accountants.
“Selling a business is both exciting and stressful,” noted Mark and Kay Soudah. “Having the right partners to support the process is crucial. With Barrons Corporate Finance and our legal advisors, Fisher Jones Greenwood, we truly struck gold.”
David Fletcher, Managing Director at Barrons Corporate Finance, added:
“It was a privilege to find Mark and Kay the ideal home for Grape Passions. Having previously worked client-side within the wine sector, I understood the nuances of this deal. Working alongside Phillip Turner and Garrath Fulford from Peter Graham Wines, we were able to amicably resolve all commercial points to ensure a smooth transition. I wish both parties every success in this new chapter.”
The deal was facilitated by expert legal counsel from both sides:
· For the Sellers: Ashton Carter (Fisher Jones Greenwood)
· For the Buyers: Anastasia Whitlock (Birketts)
Ashton Carter of Fisher Jones Greenwood commented:
“We are delighted to have advised Mark and Kay on this successful exit. After many years of dedication to building the business, it was a pleasure to support them through the legal complexities of the sale. We wish the Peter Graham Wines team the very best as they integrate this fantastic brand.”
About Barrons Corporate Finance
Barrons Corporate Finance provides boutique advisory services for business owners seeking acquisitions, disposals, and strategic growth. With a focus on hands-on support and sector-specific expertise, they ensure complex transactions are handled with precision and a personal touch.
Barrons
David Fletcher FCA
Managing Director
davidf@barrons-cf.com
Mobile: +44 (0)7711562329
Lisa Russell
Client Relationship Director
lisar@barrons-cf.com
Direct: 01702 481910
